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WWF says reversing declining fish stocks is easy | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Michelle DiPardo/Marketing magazine

People want to help the environment, but only if it doesn’t require much effort. That’s the ideology behind “The Lazy Environmentalist,” a new campaign from WWF and creative agency John St.

http://www.canadiangrocer.com/top-stories/wwf-says-reversing-declining-fish-stocks-is-easy-44974
 

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